PLC-Established in the year 1847, Carlsberg has long passed its whole Introduction to growth to maturity stage.
It has been at the stage of maturity since quite sometime now( it started expanding operations from the early 20th century). Although a sort of a decline can be said to have happened during the end of the 19th century which led to a few changes. But since then Carlsberg has been going from strength to strength and has witnessed great progress.
It maintains its level of maturity by being continually active in the market by way of aggressive marketing and promotions. They have entered many new markets and have a big marketing budget which is pretty effective since the sales boost can be seen. Wherever they go, they achieve quick results compared to other market competitors.
ILC- It has established itself in several markets and is at different stages in different markets, the beer market has always been very competitive with a few big players ruling the market. Carlsberg has the worlds 3rd largest brewery and is among the top 5 beer manufacturers. In India even with its late entrance it has managed to cut down the gap from kingfisher( counting Carlsberg and tuborg) and holds a stake of around 10%.
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