- 4P’s:
Products:
Three product
have been launched in India
Carlsberg, Okocim Palone and Tuborg.
Price:
Different variants have different
price,
Place:
All the metros and major cities
especially north and west India.
Promotion:
Targeting the youth with their mild
section, have a variant for strong section, freesample, social networking.
-Environmental Stimulus- Alcohol culturally has a negative image and is not acceptable. There are a lot of issues revolving around the age limit as well. Government is always trying to cut down consumption. Not allowed to advertise as well-Decision Process (Explained in the consumer buying process post)
-Characteristics- The Carlsberg drinkers are more of the up market youth , and the working professionals. A lot of the middle aged also drink Carlsberg. It gives them a status symbol, when going out in public. Many also like the taste of it
-Buyers Response- The timing of purchase is mostly at occasions like social events, concerts, shows, etc.
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