Kick off- That calls for a Carlsberg

Yes,It does call for a Carlsberg , I've finally started my Marketing blog.

Why Carlsberg?

I Was going for something challenging, with Mentos as my product. But after i started working on it , i realized that it does not have a lot of value addition and it would be difficult to have a thorough analysis later on. Which got me to , Carlsberg. (Also since i would get more inside information about it ,thanks to my sister..and this in turn will help her get a better idea..so its a win- win basically).

 Quick Introduction!

Setup way back in 1847, Carlsberg, a brewing company , headquarters are in Copenhagen , Denmark.
Products include Beers and soft drinks.
One of the top Beer manufacturers in the world.
Carlsberg India Pvt. Ltd. came in around 2006 and is  headquartered in Gurgaon.
Brands- Carlsberg Green, Carlsberg Elephant, Tuborg Green , Tuborg Strong, Palone 8.
For More info check Carlsberg India ( If you still want to know more, google it).

Coming to the Point- The Topics Covered.

1) Customer Value
2) Customer Buying Decisions
3) Family life cycle and SEC
4) Competition
5) PLC and ILC
6) Product Mix
7) Services and Services Marketing.
8)Branding
9)Pricing
10)Promotion IMC/ATL/BTL
11)Distribution Decision
12)Sales Management
13)Customer Behaviour
14)Organizational buying behaviour
15)STP and Marketing strategies
16)Sustainable/holistic Marketing