"Organization
buying is the decision-making process by which formal organizations
establish the need for purchased products and services and identify,
evaluate, and choose among alternative brands and suppliers."
It is basically the decisions made during B2B transactions so as to maximize profits. Buyer behavior among B2B companies today is complex. Marketers tend to
talk about “the B2B buyer” as an individual tasked with making decisions
on behalf of the organization, but the buyer is often a group of people
with different perspectives and requirements.
Being a strong Brand and a large Company Carlsberg would manage to get its way in terms of negotiation. It also has the advantage of a great history.
No comments:
Post a Comment