Value Carlsberg gives you, The Customer.

Its the total benefit received by the consumer., the value that is provided by Carlsberg to its Drinkers. ( Must be something, since most people seem really happy after drinking)

Firstly What Value does Beer give?   

In terms of Nutrients-

	Regular Beer	Light Beer	Bud Light	Michelob Ultra
Water	327.4g*	335.8g	336.3g	337.7g
Calories	153*	103	110	96
Alcohol	13.9g*	11.0g	11.7g	11.3g
Protein	1.6g*	0.9g	0.9g	0.6g
Carbohydrate	12.6g*	5.8g	6.6g	2.6g
Fat	0.0g	0.0g	0.0g	0.0g
Cholestrol	0.0g	0.0g	0.0g	0.0g
Calcium	14mg	14mg	11mg	14mg
Magnesium	21mg	18mg	25mg	14mg
Phosphorous	50mg	42mg	39mg	28mg
Potassium	96mg	74mg	92mg	60mg
Sodium	14mg	14mg	11mg	11mg
Niacin	2mg	1mg	N/A**	N/A**
Folate	21mcg	21mcg	N/A**	N/A**

Its also said to help people gain weight

Some more food for thought , Drink beer ?

A Carlsberg Customers Value

• Refresh
• Tasty!
• A Chill with your friends drink
• The experience
• Thirst quencher
• Status symbol (since its a premium brand)
• Associated with lot of sports brands, and hence gives customers a feeling of attachment towards those Brands( Example- Liverpool Football Club{not associated now, Kings 11 and Arsenal are few current examples})

Here's an ad which shows what Carlsberg tries to sell to its customers, i.e. , Chilling together. That's the value its customers want