Carlsberg is Premium Priced and thus is higher than the competitive market price( taking Kingfisher as the competitive priced product, Carlsberg is higher).
The price variation varies from country to country based on the tax laws , etc. But it caters to the upper class and is sold in high profile bars,events,etc.
They charge for the quality they provide, in terms of the product as well as the status symbol it carries along with it. Also a lot innovation and research goes into the several processes.
It also sponsors a lot of events including concerts, sports events and many others. Where it brands itself as a premium brand and thus demands a higher price.
The price variation varies from country to country based on the tax laws , etc. But it caters to the upper class and is sold in high profile bars,events,etc.
They charge for the quality they provide, in terms of the product as well as the status symbol it carries along with it. Also a lot innovation and research goes into the several processes.
It also sponsors a lot of events including concerts, sports events and many others. Where it brands itself as a premium brand and thus demands a higher price.
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