Carlsberg Entered the Beer market in India in 2006 and started full operations by 2008. In Four years it has grown rapidly and eaten into a lot of the competitors market share.
The Major Players in the Beer market are-
1) Kingfisher (Market Leader)
Strategy-A Mass appeal, for all kinds of beer drinkers( affiliated more with cricket in India, which is again a widely followed sport in India). Competitive pricing
2) Fosters(Market Follower)
Strategy-Targeting premium audience, with a premium pricing
3) Budweiser(Market Challenger)
Strategy- Competitive to premium pricing
4) Haywards 5000
Strategy-Strong Beer , creates a macho and rugged Image)
5) Carlsberg( Market Nicher{has a Market challenger brand Tuborg})
Is High priced and caters to high income level/purchasing power group with a premium pricing.
Apart from these Other Alcoholic and Non - Alcoholic beverages could also be considered as competition.
6) Other Brands- Several other brands that haven't been able to make a mark or are very niche or cater to the low priced bracket( although most companies have a brand in each segment).
The Major Players in the Beer market are-
Strategy-A Mass appeal, for all kinds of beer drinkers( affiliated more with cricket in India, which is again a widely followed sport in India). Competitive pricing
2) Fosters(Market Follower)
Strategy-Targeting premium audience, with a premium pricing
3) Budweiser(Market Challenger)
Strategy- Competitive to premium pricing
4) Haywards 5000Strategy-Strong Beer , creates a macho and rugged Image)
5) Carlsberg( Market Nicher{has a Market challenger brand Tuborg})Is High priced and caters to high income level/purchasing power group with a premium pricing.
Apart from these Other Alcoholic and Non - Alcoholic beverages could also be considered as competition.
6) Other Brands- Several other brands that haven't been able to make a mark or are very niche or cater to the low priced bracket( although most companies have a brand in each segment).
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